Views from Medina Road

Cleaning out old file cabinets recently, I came across what might be quite a treasure to someone: a 'souvenir program' pamphlet from the original 1977 Star Wars, which I attended at Graumann's Chinese Theater (or was it already Mann's by then?) with a group of college friends who, frankly, were more interested in the space opera flick that I was. We stood in line for a couple hours, and in those days--not even for this film--owners didn't clear the theaters after each show, and so the four of us cheerfully (well, less so in my case) sat through two successive screenings. I have never watched the film again (though I've dutifully seen all the sequels, once each). I don't recall if the programs were free, or if (more likely) we bought them; I see now on the inside back cover, underneath the list of credits, it says

For additional copies of this souvenir program, send $1.50 plus .50 handling and postage to: S.W. Ventures, Inc., 45 East 55 Street, New York, N.Y. 10022. Printed in U.S.A.

I wonder what would happen if someone tried this now.

I am an eBay virgin, to echo a theme on one of the newsgroups I subscribe to, but I presume people there sell and shop for things like this all the time. What would this item bring, I wonder? Perhaps a commentator can offer a clue.